|Trippen Happy boots? Pretty happy to me.|
Many, if not most, clothing and shoe brands name their items. At All Saints you can find the Dissolve Dress, at Fluevog shoes come in families based off their soles, like the Earl of Warwicks, while further naming the individual shoes inside the families. Some shoes and bags are referred to by numbers, like Louis Vuitton's Speedy 30 or Jeffrey Campbell's 99. Even department or mega discount chain stores have begun to slowly filter in on the naming of items. Check the end of your shoe box while shopping next time, and almost certainly you'll see a name and color on the end.
Why this is important to you as a consumer: Names can create an emotional response. A sandal that may be cute basic brown heel at first glance, may take on different connotations if you realize the design is called the "Lucifer." And while the sandals may not have a single demonic, religious or otherwise satanic slant to their design, someone out there is going to have an emotional response to that name, good or bad. This can be double-edged for retailers in terms of making a sale.
This brings up the concept of corporate culture and who brands are trying to appeal to. If you click that link to Jeffrey Campbell's design, you'll also find other shoes with names like "Omg" or "4 Evz" which appeal to the younger demographic the brand is trying to market towards.
Naming can also be helpful in terms of finding the right fit. I remember when LOFT first started using their Kate, Julie, and Marisa pants fit. This differed from the "curvy", "straight", and "classic" cuts that various stores had been using as terminology. This can help and hinder. Some people may not identify with "Marisa" or feel like a "Julie." There may be a Kate in your past who isn't your favorite person.This isn't limited to fits, but any item name.
However this can be beneficial to you as a shopper. Knowing your "fit" or size in a certain shoe shape can give you a jumping point for the insane world of sizing we live in.
Consider falling in love with a pair of elusive shoes that are no longer for sale in a retail store. Still gotta have it? Know its name? To eBay! By having a name or number strongly identifying with an item you can easily track down that lusted after piece. This can also help add to the brand fandom. A friend made note while browsing eBay's Fluevog wares that these are shoes that can go up in price as the shoe ages. Being able to identify shoes based on name and family allows this community to more easily work backwards in terms of age and rarity, thus giving a starting point for reselling.
Do you think item names have a sway in your purchasing? Were you aware of these trends? Does this influx of terminology help or hinder you in your shopping?